Why founder-led content sells
Trust before the call
Prospects have already watched you answer their exact question. They show up to the call half sold.
Ads that sound like a person
Everyone who visits the site or engages sees you on Meta, not a stock ad. Retargeting with a real face and a real answer.
Your best sales moments, reused
The moment a sales call clicks becomes a clip. Objections you answer live get answered for every prospect at once.
No writing, no editing
One hour on camera and the calls you already have. Everything else is on me.
One recording, four places to win
How it works
Share what you already have
Podcasts, interviews, webinars, any video of you talking. It all goes into one shared folder.
Connect the accounts
I send one link. Log in to LinkedIn, Instagram and YouTube and click allow. Two minutes.
I learn how you speak
From those recordings I build a profile of each founder: your stories, mission, opinions and the way you actually talk. Every post is written from it.
I send the questions, you record
A script of questions your buyers are really asking. About one hour on camera per founder, one question per take. A phone or laptop is fine.
I send 10 styles, you pick
Every month, 10 editing styles shown on my own sample videos, with what is trending right now rotated in. You pick the ones you want for this month.
Send the month's sales calls
Up to 10 hours of sales call recordings. The best moments are cut into clips for posts and ads: real objections, answered live, in your voice. Only your side is used; buyers stay anonymous.
40 to 50 pieces, you approve, I publish
Clips, posts and ads from the recording and the calls, in the styles you picked. You approve the ones you want; I publish them across LinkedIn, Instagram and YouTube through the month and run the best as Meta retargeting ads.
month
Then it repeats: steps 4 to 7
New questions, new styles, new sales calls. A new month of content and fresh ads, so prospects never see the same thing twice.
What I need from you
- Existing recordings, once
- Connect LinkedIn and Instagram, once
- About one hour on camera per founder, monthly
- Pick the styles, monthly
- Up to 10 hours of sales calls, monthly
- Approve the posts you want, monthly
What I handle
- Founder voice profiles
- Monthly question scripts
- 10 fresh styles every month
- Cutting the sales calls into clips
- Editing, copy and images
- Publishing on LinkedIn, Instagram and YouTube
- Meta retargeting ads from the best pieces