1-ON-1 CONSULTING

CMO-level answers. From someone still in the weeds on Monday.

Buying traffic since 2016. A thousand recorded calls, 8 in 10 of them selling on a booked meeting.

Bring the numbers. Leave with the diagnosis and the decision.

Book the hour

Six places the growth is stuck. The ad account is only one of them.

Whichever one it turns out to be, that is what the hour is about. I do not need it to be the one I am best at.

Paid acquisition

Where I started. A decade in, it is the least likely answer on this list.

Offer and pricing

Nothing downstream survives an offer nobody wants at a price nobody believes.

Funnel arithmetic

The math that says whether this can work at all, before a quarter gets spent proving it cannot.

Sales process

Who gets through the door, who qualifies them, and what happens on call two.

Systems and data

The tools, the handoffs, and the spaghetti nobody wants to own. Wired up so it stops lying to you.

Who to hire next

Head of growth, an agency, a second closer, or a system that means none of them.

Rent the brain, or buy the hands.

Two ways in. Both of them end with something being decided.

One hour

Something broke and nobody can name it.

$300/hour
  • 60 minutes. One problem. No discovery call standing in front of it.
  • Turn up with the numbers. That is the entire preparation.
  • You leave with a decision, not homework.
  • Nothing renews and nobody follows up.

The cheapest possible way to find out whether I am worth the one next to it.

Book the hour

Offer Engineering

Advice stopped being the bottleneck.

$1,500/month
  • I stop telling you what to build and build it.
  • 100 ads a month, shipped to the account, not to a folder.
  • Two landing pages a month, built and then actually optimized.
  • Ads managed weekly. Tracking installed so revenue is traceable to a click.
  • Fixed $2k test budget, so the experiment cannot quietly eat the company.

The first plan on the done-for-you ladder. Two bigger ones sit above it.

See the full plans

An hour kills a problem. A quarter of guessing kills a budget.

The narrower the problem, the more violently an hour pays for itself. These are the ones that keep showing up.

A campaign that printed for months and then quietly stopped, and nobody can say when.
Leads are landing and sales calls them garbage. Sales says that every quarter, and this time they might be right.
A funnel where the arithmetic does not close and every meeting blames a different step.
Six tools, four automations and a spreadsheet holding it upright. Nobody can say what breaks if you pull one out.
A hire is about to happen. Head of growth, an agency, a second closer, and the honest answer might be none of them.
A plan that is about to get real money behind it and has never once been argued with.
An in-house marketer who is right, cannot prove it, and needs someone senior in the room.

Three reasons to close this tab.

I would rather lose the booking than spend the hour disappointing someone.

You want a course, a template pack, or a community. Those are dead and they are staying dead.
Nothing has sold yet and you want to know whether the idea works. That is a $500 test, not a $300 conversation.
You want to be told you are doing fine. I will tell you what the numbers say, and the numbers are frequently rude.

Whatever is broken has already cost more than $300.

Pick a slot, bring the numbers, and say the thing out loud. Worst case it takes twenty minutes and I hand the rest of the hour back.

Book the hour